9 Ways To More Clients

How To Attract More Clients

Nobody steps into business to fail, and while many of us do fail in some form throughout our entrepreneurial career, the experience can cultivate smarter ventures.

If you are familiar with the legendary Sir Richard Branson you may be aware he launched Virgin Cola back in the mid 90’s, and he did so in true virgin style. With his provocative flair for PR, he showed the world he was entering the soft drink market using army tanks, prime advertising real estate and celebrities for exposure.

Even though Branson is one of the most successful entrepreneurs to create disruption and lucrative ventures, he made two big mistakes when it came to Virgin Cola. He admittedly underestimate his competition and most importantly, lost sight of what he does best – enter a market that he can interrupt with innovation and transformation.

No matter how much clout Branson had, and publicity, the brand didn’t sustain growth and his competition who held majority market share took him on without any fear. Coca-Cola’s power monopolized manufacturing and distribution making Virgin Cola in years to come redundant.

Clients or customers are the lifeblood of any business, without paying customers and a revenue benchmark that continues to grow year on year why consider to invest in your business?

As a small business owner, perhaps you do not have HUGE plans of growth each year, but there is one thing that is certain – you need paying customers or clients to keep your doors open.

 

9 ways to get more clients

 

Do people want what you have to offer?

The best place to start is by conducting market research. Asking questions and gaining feedback from your ‘ideal’ audience on whether they would use or pay for your service or product.

Understand your competition, what can you offer differently that will attract your ideal clients?

Who is your competition?  What do they offer, how do they market and who are the clients they are primarily targeting. This type of research can help you identify gaps and opportunities that may help you leverage your positioning. Having clarity on your demographics, pricing, brand identity, message or the even the vibe you want to bring can give you an edge.

Know your perfect client

Knowing what your audience is experiencing when it comes to their biggest challenges will give you the ability to create and deliver immense value. By understanding the problem/s they have and offering an outcome that they really want is a win-win for all in the long run.

Talk their language

Imagine you knew exactly how your clients are feeling and everything you mention they say ‘yes that is exactly what is happening to me’ or ‘that is what I want.’ When your message, words and experiences can describe a situation or feeling they are experiencing and how you solved the issue, boom! You become a trusted source and with time they may turn into paying clients.

Start Small

A great way to build your list of prospects is offering something of value. It doesn’t need to be a massive online course or service that takes months to build. You can start with offering a free trial or sample, complimentary session, a checklist or online report related to your product or service.

Reach out to your network

While it may be daunting to ask the people closest to you or in your business network for help – there are some clever ways to share what you have to offer without coming across as marketing or being salesy. You don’t need to pitch and you probably want to steer clear of such exercises unless they are a trusted friend who can provide you valuable feedback.

Start by asking your network if they know anyone who has (talk about the problem you have a solution for) – and refer to your client avatar. You may be pleasantly surprised on peaked interest when positioned correctly.

Joint Ventures (JV’s)

A great way to kick off and market with confidence is using a trusted voice. If you know business owners that have a complimentary service or product, reach out to them. You can do this by adding value to them strategically and financially such as helping them with their clients. This may take some time to cultivate, subject to they type of business or person you are wanting to partner with.

Keep working it, as it can be the break you have been dreaming about.

Offer Something for Free to Your Ultimate Client or Influencer

By gifting your skills or talents to someone you look up to is a great way to get noticed and started.

Perhaps you could do some work for free, or connect them to someone such as a new client or another influencer that could help them.

Get Social

Yes there is Facebook, LinkedIn, Pinterest and Instagram to name a few place where your perfect audience is hanging out. Get their attention by joining key groups and helping those in need.

You can begin to stand out by adding insight and value. You may even consider inviting them to a private session to help them out personally, and you never know – they could become a client.

What is the one thing you can do today to get more clients? Leave your comments below.

About The Author

Jaime-Lee

Jaime-Lee, builds profitable businesses. Her first enterprise she co-founded creating a multi-million dollar empire in fours years and awards for innovation and growth. Today she continues to disrupt and scale as an entrepreneur and investor. Jaime-Lee also privately joins forces with selective business owners & leaders to help them perform to greater results.

Join The Conversation